Mads Fors

Directing the UX strategy and leading the UX team. Responsible for maturing the design function, implementing scalable processes, and ensuring a cohesive, high-quality user experience across all Stibo Systems products.

Directed ClickLearn's UX strategy, leading a global team of 7 to drive continuous product improvement via user-centric design and cross-functional collaboration.

Led ClickLearn's UX strategy and design decisions, spearheading its application redesign by creating/maintaining design systems, user flows, and customer journeys, ensuring continuous improvement and effective stakeholder hand-offs.

Established ClickLearn's brand identity and visual language. Enhanced user engagement/conversion via front-end development and marketing videos. Boosted brand awareness/lead generation with conference materials, and mentored 4 design students.

Delivered UI/web design, branding, and illustration for clients, translating needs into brand-aligned solutions while managing projects to ensure quality and timely delivery.

Progressed from designing and implementing features to improve e-commerce engagement for clients like Philipson Wine, to serving as the sole in-house designer at ClickLearn with comprehensive design responsibility across all departments.

Cand.It., Digital Design & Communication

IT University of Copenhagen

BA, Digital Media & Design

IT University of Copenhagen

Oure Music

Oure Sport & Performance